After moving the company’s headquarters to Dallas last year, CEO Nick Jeffery has built the formerly bankrupt enterprise into the country’s largest pure-play fiber provider.

Frontier entered this year with high expectations for its growth plan and so far, so good. In the first quarter of 2024, the company posted positive revenue growth for the first time in almost ten years.

One of the messages Frontier aims to deliver in its new “Good to Go” ad campaign is that 100 percent fiber infrastructure can support subscribers now and into the future.